You’re at the ice cream parlor holding your newly purchased ice cream cone. You’re excited, of course, but you feel something is missing. Then it hits you. The ice cream would be so much better if you could peel it like a banana.
That’s the scenario Nestle in China must have imagined when they created BenNana, an ice cream novelty that has to be peeled like a banana to get at the frozen treat. If you’re not in the peeling mood, you can eat the peel too. It’s made of edible jelly.
To Nestle’s delight, the BenNana is a hit in China. The treat comes in a wide range of flavors except for one. Banana.