How many ice cream parlors can brag about being the setting for the very last scene in the very last controversial episode of a popular television series? If my math is correct, I count one — Holsten’s Brookdale Confectionary in Bloomfield, New Jersey. Opened in 1939, the shop was known as Strubie’s until 1964 when the Stark family purchased and renamed it.
Holsten’s is the place to grab a sundae. They offer 15 different types along with old fashioned egg creams, ice cream sodas, malted milk shakes, milk shake floats, and, of course, ice cream. The place doesn’t look like it has changed much over the years. There’s the marble topped counter up front, wood paneling throughout, and booths complete with red vinyl seats and laminate table tops. It’s little wonder scouts for the HBO series, The Sopranos, quickly settled on Holsten’s to shoot their series ending scene.
If Holsten’s was popular before the Soprano’s, it’s been gangbusters once the final episode aired. Fans of the show have flocked to Holsten’s ever since the show ended, and some have left with souvenirs.
Once the Soprano’s ended, Holsten’s owners started noticing that their laminated menus were disappearing. Then they discovered the menus being sold online — one going for $4150. When they switched to paper menus, those also went missing and found online going for over $100. While I, personally, think paying that kind of money for memorabilia is a bit nuts, I will be more than happy to supply any director of a popular television show with Uncle Harry’s packaging for free. If my offer is accepted, start looking for Uncle Harry’s packaging on my soon-to-open eBay store.