There’s a lot of ends we just don’t like. There’s standing in the end of a line, the heel of a loaf of bread, being at the end of your wits and reaching a dead end. One that’s particularly annoying to me is the end of a bag of chips.
I can’t begin to count the times when I went to the pantry to engage in a little chip action only to find a mostly empty bag. Not one full chip anywhere. Just chip pieces. If I’m lucky, I’m able to pick up the tiny pieces with my finger and thumb. Mostly, I resort to licking them off my fingers to satisfy my craving. The enjoyment experienced is something akin to mining for huge gold nuggets only to find gold dust.
A much different experience is getting the end of an Uncle Harry’s Strawberry Shortcake Ice Cream Roll. The entire ice cream roll is delicious; rich premium ice cream marbled with strawberry and coated top-t0-bottom and end-to-end with vanilla cookie crunch. The end slices, however, give a little something extra — more vanilla cookie crunch. This is where you’ll find vanilla cookie crunch in every single bite. If I can stay with my mining analogy just a little longer, this is like hitting the vanilla cookie crunch motherload.
Once you finish your slice of strawberry shortcake ice cream roll, you may find that a few pieces of cookie crunch have fallen off the roll onto your plate. Go ahead. Use your fingers to pick them up. Lick them off. You’ll find it’s a much more rewarding experience than trying to eat those tiny potato chip pieces.